Action opts for strategic business partner NLBC.FR

Since its arrival in France at the end of 2012, Action – appreciated for its low prices and its varied and constantly renewed offer – has experienced double-digit growth and has become a priority country for its development in Europe.

Action and the Netherlands Business Council France have decided to join forces. On 1 November, Action has joined NLBC.FR as Orange member to support the Dutch business network in France.

On 1 October a Dutch business delegation led by Louise Beduwé (VNO-NCW/MKB-Nederland), Edo Offerhaus and Annemarie Dijkman (NLinBusiness), Anouk Zoet and Karel-Oscar van Hengel (Netherlands Business Council France) paid a working visit to Wouter de Backer, General Manager of Action France and Laura Carbone, Country Communication Manager at the Headquarters of Action in Paris. Parties spoke about France embracing Action's philosophy and their joined focus on sustainability.

Action is growing fast and has deliberately chosen to make a positive contribution to society. The goal of becoming more sustainable year after year is a matter of great importance. 

For example, 60% of the paper and wooden products have already been purchased sustainably and Action has been able to save almost 2 million kilos of new plastic in one year. Because of its large scale, the impact and cloud of this Dutch company is no small matter. For example, their goal is to purchase all cotton sustainably by 2025; this is currently already 76%.

This commitment is also extended to suppliers; about 50% of the products are sourced in Europe and in Asia and regularly checked to ensure they comply with the Ethical Sourcing Policy implemented by Action.

Action is a strong partner and NLBC is proud to announce that they will join NLBC from November 1st.